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Moneycontrol / Advertise on Moneycontrol

Get more customers with Moneycontrol Ads

For Advertising Queries, reach us at

Contact for Advertisement Queries
mcsales@nw18.com

Write to us or read further to get more details

Drive the Right Traffic for More Conversions & Revenue

Reach customers looking for your business. Use the Moneycontrol Ads to connect with an audience that is financially evolved.

Get Started

Drive the Right Traffic for More Conversions & Revenue

About Moneycontrol Website Advertising

Moneycontrol is a leading information source in the country which has always focussed on educating and empowering its users with reliable and timely information and enable astute financial decision making. The brand has PAN India presence that engages 41 Million+ Monthly Unique Users. Moneycontrol is also India’s No 1 Business News App which was recently awarded the Gold Award for the Best App for Stock Market at MOBEXX Summit | Award 2020.

Moneycontrol has an exhaustive portfolio, whereby it not only offers display advertising that serves the purpose of both visibility and performance for the brands but also offers custom integrations by means of dependable and tailored opportunities which is great for businesses.

Why Advertise on Moneycontrol

Moneycontrol has always been committed towards high viewability & brand safety. Users who visit our site are people who are data- driven and are consciously looking to consume economic and financial data and information. Being a niche site, we cater to an affluent set of audience who are looking to get authentic insights, news and information related to business and finance in the country.

Top Of Mind Recall Users on an average spend 17.5 min in each session. Presence on Moneycontrol means visibility amongst highly-engaged audience which ensures top of the mind recall

Targeted Campaigns Moneycontrol optimizes campaigns through geography and section-based targeting as well as re-targeting

Audience Accesibility Advertising on Moneycontrol lets brands reach out to a transactional and evolved audience and boost your brand identification

Strong Social Media Presence With the exponential growth of hyper-connected customers, Moneycontrol is advantageous because of its strong presence across social media platforms – Facebook, Twitter, Instagram and LinkedIn

Targeted Visibility Moneycontrol also gives brands the provision to target portfolio users as well as gain visibility amongst the premium MC Pro users

How does Moneycontrol work?

Advertising options with Moneycontrol are offered on CPD, CPM and CPC basis. These include:

01. High Impacts

Moneycontrol offers different kinds of high-impacts ranging from home page takeovers to entire site takeovers. Device based impacts are also available. These are high performing properties that give prime visibility to brands

02. Display Ads

We offer three kinds of display ads – standard, video and expandable banners

Standard banners are run on-site banners that appear across the site in pre-defined ad unit sizes, these maybe gif or static
Video Banners have videos playing with the ad sizes, they are high on engagement and give brands a chance to tell a story
Expandable banners expand to a bigger ad size to help the brand showcase their offerings with an impact. These ads auto expand once per user

03. Video Pre-Rolls

These are video ads that appear before any video content across our site.

Web
Mobile

04. Native Ads

These are content + image ads that are embedded within the content of the site. They have high engagement as they match the look, feel and function of the site

Web
Mobile

Who should advertise on Moneycontrol?

Brands looking to target financially evolved working professionals. Over 85% of the users on the platform are discerning readers with varied needs for financial information
Brands that are looking to target users with high net-worth who can make well-informed, investing decisions. Moneycontrol has over 5 Million+ portfolio users
Brands releasing IPOs or related to financial industry can target users on Moneycontrol
Brands looking to target Millennials can advertise on Moneycontrol. More than 50% of our users are Millennials and Moneycontrol can help those users to be on top of their game

Past Advertisers

Moneycontrol has worked with advertisers across categories

BFSI
Financial Technology
IT
Auto
Telecom
Consumer Durables
Mobile Handsets

Facts and Figures

Source: Google Analytics Jan’21

Metrics	Web	Mobile	App
unique visitors (Mn)	6.42	28.19	6.70
page views (Mn)	283.68	261.59	2,837.91

Demographics – Gender

Male- 83.4%

Female- 16.6%

About Targeting

Section Targeting

Geography Based Targeting

Device Based Targeting

Portfolio Targeting

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