The company aims to grow the market size for sports sponsorships in India, which is at the Rs 9,500-crore mark but is still less than 10 percent of the ad-expenditure market in India.
However, the overall growth in sponsorship will not be significant as startups and tech companies rein in their marketing budgets.
Actor Innocent, who passed away on Sunday night, was among the greatest comedians produced by Malayalam cinema. His ability to make people laugh outlives him through the innumerable comic roles where he tickled the funny bone
Innocent neither exaggerated the accent nor overplayed it. It was just his thing, like a down to earth vocabulary, the way he had of turning his head and trademark facial expressions.
As Indian sportswomen break stereotypes and inspire fans with the stories of the challenges they faced in building a career in sports, they open up the doors to more sponsorship deals.
In his legal notice, the fan stated that in the first episode of 'Big Bang Theory' season two, the character Raj Koothrapalli described Madhuri Dixit in a way that was not only offensive but also defamatory.
Murder Mystery 2: Jennifer Aniston said they shot the wedding scene for three days in Hawaii. She was seen in a Manish Malhotra lehenga in one of the scenes.
Bombay Jayashri Ramnath, who is in her 50s, suffered a "health setback" while touring the UK last week.
As Ram Charan turns 38, we take a look at his five highest-rated movies on IMDb.
A cancer survivor, Innocent had not been well for some time. He was admitted to a Kochi hospital on March 3 due to health-related ailments.
You have five days to binge-watch ‘Succession’ Season 4, one of India’s Oscar favourites this year and many other top-notch HBO properties. What the end of Disney+ Hotstar’s deal with HBO means and the shows to watch before they’re taken off
From child star to father: Daniel Radcliffe, who the world knows as Harry Potter, will welcome his first baby with longtime partner, actor Erin Darke.
Bheed thins out at Rs 40 lakh on Day 1; Mrs Chatterjee vs Norway makes Rs 10.5 crore in Week 1; and Tu Jhoothi Main Makkaar crosses Rs 119 crore after its second week.
If you’re looking for a single-player game to dive into for hours on end or just want to slow down the pace after playing a lightning-fast action game, Octopath Traveler 2 is the perfect title for you.
Though satire is a quizzically unique kernel of British comedy, it has, with Succession, well and truly gone global. Here's what you need to know before the launch of Succession Season 4 on HBO Max.
Nawazuddin Siddiqui and his ex-wife have been engaged in a lengthy legal feud ever since Aaliya took legal action against his actor, claiming that she was disallowed from staying at Siddiqui's bungalow in Andheri in Mumbai.
The film-maker turned entrepreneur on the future of Edtech, his investment philosophy and how cinema has changed
The veteran actor, who became a household name with the TV serial 'Hum Log', and spent a life in theatre, is this year’s recipient of the Mahindra Excellence in Theatre Awards' (META) Lifetime Achievement Award.
John Wick 4 review: Keanu Reeves, Donnie Yen, Bill Skarsgard take the franchise from New York to Jordan, Berlin and Paris.
It's not just India's rising soft power, but also our growing "hard power" that is making the world sit up and take notice.
In the 60-minute documentary titled ‘The Vial – India’s Vaccine Story’, PM Modi said the need of the hour was to develop a vaccine and for that, decision-making “could not move at the speed of files”
Talking about the tough decision of imposing a nationwide lockdown to curb the spread of the virus, PM Modi, in History TV18's documentary ‘The Vial – India’s Vaccine Story’, said he was able to educate people that ‘Jaan hai toh jahaan hai’
History TV18’s 60-minute documentary, titled The Vial – India’s Vaccine Story, is the first to feature PM Narendra Modi where he speaks in detail about India’s victory over the Covid-19 pandemic
Marrying technology with a spirit to eliminate the virus from the country also led to ingenious solutions such as the use of drones to deliver vaccines
‘The Vial – India’s Vaccine Story’ revealed how residents of Malana, a village in Parvati Valley, claim they are the descendants of Alexander the Great and view outsiders --- including health workers --- with suspicion